How successful are you at converting your work at home leads to customers? Leads don’t necessarily translate into cash in the bank until they are converted into paying customers.
Most likely, you get your work at home leads when they opt-in for your offer. Let them see you as someone trustworthy by giving them what they opt-in for. If they opt-in to get your “how-to” information you should give it and not try to pitch them on anything else. That may scare them off.
Try to discover their core needs or desires.
They have problems they want solved. You could provide a survey form with questions to find out what they are looking for and then follow up with emails or phone calls. During this fact finding mission spend most of your time listening. This will pay off greatly. You'll be able show how your product or opportunity can help solve their problems.
Essentially you want to pre-qualify them to see if their desires and what you have to offer are a good fit. Ideally, it should be a win-win situation. If so, then schedule a time to show them what to do.
One drawback to online communication is you can’t communicate through body language. Some of your prospects might have been scammed in the past so it pays to be patient while building trust until they know you are there to help, and not to take advantage of them.
A way to build trust is to increase familiarity. You do this by providing some personal information and photos on the " About Us " page. It helps people to connect the information to a real person.
In the meantime, concentrate on providing value or information to educate them. It's a key component of the attraction marketing process. And only when they are ready will you be able to convert your work at home leads to sales.
Following this sales process will ensure no one loses out and if you do this again and again your organization will grow.
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