Social network marketing refers to the building of a virtual audience at various social media sites where people go to socialize and interact. Sites such as Face Book and Twitter are incredibly powerful marketing tools.Being free it is a most cost effective marketing strategy. It's fast and efficient means of communicating with prospects and customers.
Besides helping you to promote products, a social media presence is used to find out what customers are saying about your products or services.
Action plan for social network marketing :
1. create a blog or web site for your business.
Publish articles. Focus on providing relevant quality content and keyword-focused pages that visitors want to buzz, share and bookmark for future reference or to pass on to their friends. Google notices you every time someone bookmarks you.
2. Start exploring the social media. If you choose to be active in Facebook , you may choose to be active on Twitter by using a Twitter feed. Focus on the the ones you like the most that bring in more traffic.
To do social network marketing correctly, do not pitch your product or service because it'll turn people off. It's a place to build relationships and do low impact marketing.
Instead, keep them posted on any news that's beneficial to them. Keep friends informed on what's happening in your life.
- Twitter
is a miniblog, very simple to set up and use . If you know how, twitter can be a powerful tool in your social network marketing arsenal. Key is to keep it casual and personal. People want to know about you so tweet about what you doing 75 % of the time and your biz a mere 25%. If you tweet about your business all the time, your followers will feel like they are being sold and will drop out.Twitter allows you to follow lots of people. When you’re new, follow as many people as time allows , then gradually streamline it down to people you’re most interested in. some of them may turn round and follow you if they’re interested in your product or service.
If they start following you, simply thank them and don’t be tempted to send spamming messages.
To make your twitter page stand out and get noticed, spend time creating an interesting background, profile and photo.
Give people your twitter web link through your blog post. And share your links at Facebook and other social networks. By clicking on your profile people can find your info.
- LinkedIn
is a networking site for professionals and is one of the best places to find like minded people who you can seek advice from and discuss problems with. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection. Even if you do not have many connections, you can learn a lot on this website as many people are constantly asking for advise on situations and ideas in business.
- YouTube
another powerful platform for social network marketing, has made it so easy to put your videos online.Once a video is uploaded, it'll be given a code that you can copy and paste into a website. - Social Bookmarking sites.After you have created content on your site, you can share it at social bookmarking sites such as StumbleUpon and Delicious.
Ways to Build Relationships:
Social network marketing is about building relationships and trust. It is a behavioral approach to marketing where you find out about what people are interested in and need . Then make an attempt to help them. It's a "give before you expect to receive" approach.
Make yourself visible by participating in conversations. Comment on peoples ideas, views, posts, blogs and invite them to comment on yours.
Set yourself up as a solutions provider. People seek information to solve problems. By sharing information and knowledge freely you’re setting yourself up as a solutions provider. Providing free helpful relevant information on your webites, blogs, ebooks, videos,or ezines help draw people to you.
The aim is to get people to know you and to build trust which may lead some of them to contact you if they are interested in what you have to offer.
So essentially, network your way round these virtual social gatherings the way you would at social gatherings in the real world.This can be viewed as the 'new age' version of ' word of mouth'. Introduce people with similar interests who may get on well; seek out visitors who share your interests. Be polite by replying to people and thank them when they help you.
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