Starting a Santa letter business may be the answer you’re looking for if you've been looking for something easy to do to meet the extra expenses at Christmas. Each year thousands of children write letters to Santa Claus and never get a response, but you can change all that.
By owning your own Santa letter business, you can give children something to cherish for years to come. A parent pays for a “letter from Santa” for their child and you write a personalized letter in response.

You need very little to get started, in fact, nothing more than a computer, Christmas stationery, a printer, and a way for parents to contact you. You may want to consider getting a post office box for your business so you won’t have people sending letters to your personal address.
What Skills and Attributes Will You Need?
A good command of the English language and the ability to type are all the skills you’ll really need. If you love children and can relate to them, you’ll do well in this business.
How Do You Decide What to Charge?
Parents want their children to be happy and to encourage the magic of Christmas as long as they can. It’s not unusual for Santa letter businesses to charge as much as $10 per letter. Of course, you may be able to find them cheaper online, but the quality of the letter leaves much to be desired. Deliver great quality and command a better price.
Think about what you would be willing to spend to have a personalized letter sent to your child from “Santa” and that will give you a good starting point for the price. Factor in your costs – stationary, postage, and printer ink – then add a little to the price of the letter to help pay for those items.
Marketing Ideas.
Don’t wait too long to start advertising your new business. In fact, if you haven’t started by the first week of November, you may have waited too late.
Even though there is a huge demand for Santa Letters this time of year, you still have to make it easy for people to find you – and get a buzz about your service.
3 basic options for selling your letters.
- Sell them on auction sites like eBay
Why not? This time of year everyone is shopping at eBay. Not only that, but they are searching for keywords like “Santa” and “Christmas” so your letter service stands a good chance of getting exposure. Of course, you’ll want to position yourself to get as many visitors as possible to your auction. You’ll also want to encourage referrals to increase sales.- Create a website where you can sell your letters year-round
This is, of course, another option for selling your Santa Letters. If this is too intimidating to you, there are easy site builder options that you can utilize that make creating a website as easy as creating a Word Document.
- Sell the Letters offline via Order Forms
Create order forms and deliver them to local preschools and daycares. If you’re business-savvy you may even consider running your offer as a fundraiser to encourage the preschools to recommend the Santa Letters even more.
- Set up your computer in a booth at a Christmas craft show and have letters made on the spot for parents and grandparents to take with them.
Each of these methods has benefits, and they don’t have to be mutually exclusive. You can do all three – set up an online store, sell on eBay, and do a fundraiser at your child’s school by sending home order forms! Why not? Have a wonderful, and profitable Holiday Season!
Setting up a Santa letter business is a fun and lucrative business to start with a minimum of money and equipment. Get step-by-step help, download letter templates and more, by grabbing your “Just Add Sweat Guide to start a Santa Letter Business”
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