Press release marketing can bring a flood of publicity to your business. A press release is a newsworthy story about your business that you submit to various media - newspapers, radio, television, magazines, etc. If they are interested in your story, they may interview you or run your article in their publication. It is highly effective without the need to spend tons of cash.The general public is more receptive to a news story than an ad. Having the media do a story about you is like getting an endorsement of you, your web site and your products. Most importantly, it's cheaper than purchasing an ad.
A formal PR follows a specific format and is sent to solicit interest in your business. It is a newsworthy story that the media might j be interested in picking up, not an advertisement
Send out a PR every time something new and newsworthy is happening with your website and business.
Here's just a small sampling of ideas.
- The Launch of your website or business:
What is unique about your site? What benefits does it offer to your visitors?
- Adding New Services & Products:
Again, make sure it's newsworthy and of interest to your target audience.
- Events:
Announce your special events like public speaking engagements, open houses, seminars, a fair you are arranging, etc.
- Fundraisers & Donations:If you are running a fundraiser or making a considerable donation write the media about it. It will bring attention to your business and help you run an even more successful fundraiser.
- Major Awards & Accomplishments:
If you've been given a prestigious award, write a press release about it. You need to focus on how that award shows you can help others rather than an opportunity to brag about your achievement.
Learn how to create an attention-getting press releases with little to no cost that meets your marketing objective.
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