Marketing to moms is tapping into a multi-billion dollar market. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the budget of some third world countries. Why are moms so important?
They are enterprising and capable of multi-tasking. Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the bacon but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.
Many moms are also internet savvy . They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing.
The trend for many years has been for moms to come out of the workplace and start their own businesses at home to spend more time with their kids. To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes all the while. Their income and buying power increased exponentially with their knowledge.
Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future the trend will continue. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.
If you haven't identified a market for your products or services, check out this multi billion dollar market. Marketing to moms and gaining the support of savvy moms with your products and business will reap benefits.
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