Who are your online leads?

They are people who search online for your products or services. They are therefore your best prospects and potential customers.

To generate online leads, you need to create a lead generation website or blog that provides information about your products or services. The goal is to build a mailing list so add an opt-in page to collect visitors contact information.

Here's a great way to create a blog.

Because leads are people who have shown some interest in your products or services it makes good business sense to capture their contact information and cultivate relationships with them through free newsletters.

But people are very reluctant to part with their contact details so you need to offer something of value or something they find desirable to entice them to give you their contact details.

The offer could be a a free report, an e-course,or a free trial.

To make it easy to follow up with your leads, you need to put an email marketing system in place. Subscribe to an autoresponder service such as Aweber, GetResponse, and populate it with a series of well crafted emails. This is how autoresponders work.

Each new lead is added to the mailing list and the autoresponder despatches newsletters and promotional emails at specified intervals to all members of the mailing list.

Are customers buying something directly from your website?

Keep their contact info and send them interesting follow-up emails about related products and services, new offers and specials.

As you can see, the autoresponder is your best helper if you want to generate leads online. It keeps the contact details of customers and prospects, keeps in touch with customers which encourages repeat business, convert leads into customers, and provides excellent service that keeps customers happy.

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