Using autoresponders to help generate leads can save you a lot of time by putting your email marketing in auto-pilot mode. They are email marketing tools that automatically and promptly answer emails even when you are away on vacation. They provide information promptly to prospects and follow up at regular intervals. They can also be used to dispatch newsletters and e-courses at predetermined intervals to everyone in the mailing list.
There are many autorespnders to choose from with prices ranging anywhere between $19 - 39/month. The most reputable is Aweber that costs $20 a month.
To populate your autoresponder with marketing messages, create a series of 7 emails to be sent every 3 - 4 days. Research suggests on average potential customers need to be exposed to a new product or service seven times before deciding to buy and it's a rule of thumb used by business owners and advertisers both offline and online.
The first step is to provide value by giving something away for free or at discount. It could be an ebook or a 7 day e-course. Then highlight the benefits of using your product or service by addressing the question in the prospect's mind " what's in it for me? " Each subsequent email explores a different angle of the benefits.
To generate leads this way it is of utmost importance to spend time crafting the emails, especially the subject headlines. Make them compelling enough to get recipients to open the emails .
Limit the frequency of your emails to avoid being seen as a spammer and their chance of getting read is higher if they are brief.
Most internet marketers use a " do not reply " email address for their mailing list. It's understandable but don't you want them to contact you if you want to establish a rapport?
Go back to Website marketing Ideas
Leave autoresponders Page to Read our Blog
